Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
After a difficult start to the year with COVID-19, the beauty and personal care category is set to see sales soar as usual during the Christmas holiday season with consumers maintaining spend and shopping online, according to marketing firm Rakuten Advertising.
In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize popular technology available to them to reach the consumer.